Lotto & Sania

The Italian sportswear giant, Lotto has launched tennis sensation Sania Mirza’s signature line of sportswear in the Indian domestic market. Lotto plans to open this collection in the international market by 2006.

Sierra Industrial Enterprises, licensee of Lotto Sport Italia, CEO Jaswant Singh said that, on the domestic front, the company was looking to boost sales from women`s products category and would also open more exclusive outlets.

The company has plans to take this collection to Middle East and Far East markets. As a part of their expansion plan, Lotto will open 25 –30 exclusive outlets in India next year. Three outlets are expected to open in December itself.

Up & Up!

2005 was a great year for Sania. She has earned $254,415. Currently this 19-year old darling of India is ranked 31 in WTA ranking though she wants to be in the Top 10...

Sania Mirza in little more than an year has emerged as a role model for millions of young Indians, boys as well as girls. They see in her rise a reflection of their own desire to succeed in a world where they have countless more opportunities than their parents had. As many of her fans say, Sania's success cuts through the stereotype of the Indian women in the world - that they can only look pretty and are great housewives.